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National Association of Photoshop Professionals

Society of Sport & Event Photographers


Official Photographer
Dance: Nevada Ballet Theatre
2008-10

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How a Hobby Transformed into a Business
By Geri Cofone Jeter
December 2008 :: La Voce Newspaper

Since 2001, photographer and graphic designer Jeff Speer has enjoyed the world through the lens of a camera. Initially, the photography was just a fun hobby, then it provided him images to support his graphic design work. Little by little, though, the photography has moved more toward center stage, with the graphic design work receding to a supporting role. “I realized that I had a serious interest in photography,” he says. As a self-described life-long student, he dug his heals into the craft and has never looked back.

Originally an architecture major, Jeff liked the creative aspect of the discipline, but found that he wanted to take his energies into a more “artistic” direction — so he shifted his focus to graphic design. Jeff earned his degree and has worked in the design field for over twelve years.
For the past five years, Jeff has worked for the luxury wing of the jewelry industry, designing materials for a national association. He created marketing and conference campaigns for the association’s annual meeting and various initiatives, along with designing the organization’s quarterly magazine. After a few months on the job, he began photographing association events and classes for use in these materials.

Having an avid interest in athletics, Jeff has participated in sports his entire life, playing high school basketball and baseball and college volleyball. Locally, he has played softball, tennis, golf, and volleyball. Because of his own hands-on participation, some of Jeff’s early ventures into photography were sports-related activities, including NASCAR, air shows and any sporting event he could attend. “What can I say,” comments Jeff. “I like fast cars and even faster planes.”

Two years ago, a friend approached him with an unusual request — she needed some pictures to go with an article she was writing about Nevada Ballet Theatre. (The friend calculated that ballet was sports set to music, so it should be a good fit.) “I saw dance photography as a challenge,” says Jeff. “It seemed to be a natural extension of sports photography, plus I liked the idea of supporting the arts.” Within his first year, he won a national dance magazine photography award. To date, Jeff’s photos have appeared in local and national publications, including, Las Vegas Life, the Las Vegas Weekly, Dance magazine, Stage Directions and the Sun. He has designed materials for luxury trade magazines and international and national advertising and marketing campaigns.

Asked how he would determine success in this relatively new venture, Jeff says, “I’m very proud of how extraordinarily successful my father is in his chosen career. If I can do half as well as him, then I'll know I've made it as a photographer."

View his work online at www.jeffspeer.com.

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Speer Photography & Design
Jeff Speer :: Creative Director / Photographer / Graphic Designer
Las Vegas / Henderson, Nevada

Providing professional photography, graphic design services, web design, 
and marketing/advertising consultation to the Las Vegas valley and beyond. 

Prints of event photos can be purchased in the galleries.

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